Will Hill App
The bettors of Washington DC have already shown they will sacrifice some convenience rather than plan on a less-than ideal sportsbook app.
As it says, this will be a convenient and safe way for customers to access their William Hill Nevada mobile sportsbook accounts. RELATED: South Point sports betting returns via a new app The drive. William Hill is operated by WHG (International) Limited a company registered in Gibraltar. William Hill is licensed by the Gambling Commission (Number: 000-039225 R-319373-009) for customers in Great Britain, and licensed by the Gibraltar Government and regulated by the Gibraltar Gambling Commissioner (RGL no. 034 & 042) for all other customers. The registered office of William Hill is at 6/1.
But the competition between William Hill and the DC Lottery’s Intralot-powered GambetDC looks set to become even more one-sided.
William Hill today announced it has added mobile betting to its existing retail presence inside the Capital One Arena.
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Now bettors can place wagers through the app as long as they are within a two-block radius of the arena.
Of course, it’s not true mobile betting thanks the the geographical restriction. But it will let bettors avoid queues and peruse a wider range of markets.
One-sided fight between William Hill and Gambet DC
Recall, William Hill’s temporary sportsbook at the Capital One Arena took $13.7 million in bets in November.
That’s 3.5 times higher than the $3.9 million in handle GambetDC generated from DC sports betting that month. Gambet DC typically charges -118 on straight bets compared to -110 at Will Hill.
And the disparity will only widen with the William Hill app available. Will Hill also pointed out the temporary retail sportsbook will be replaced with a full-service option in “early 2021”.
Hill’s is the exclusive sports betting partner of the Washington Wizards, Washington Capitals, and Washington Mystics, who play at the Capital One Arena.
How does pricing impact sports betting market share?
The uneven contest between William Hill and Gambet DC also highlights the role of pricing in the US sports betting market.
Back in August, Entain CEO Shay Segev caused a stir by suggesting price might not be that important in the US.
Segev said: “We don’t see the US becoming some kind of price war. You want to aim for recreational players. There’s only a small group of players actively looking for best price.”
Segev of course has decades of experience in betting markets around the globe, where price simply isn’t as important as influential bettors would have you believe.
Would that be any different in the US?
“US betting twitter cares about price but that customer cohort is probably 0.1% of any book,” said Chalkline Sports co-founder Daniel Kustelski.
“If price always mattered people would only buy at Walmart and eat no-name brand corn flakes.”
Price as a hygiene factor
Essentially, for a small percentage of players, price is everything. But for the majority, it is more of a hygiene factor. In other words is, as long as the pricing is decent (say -110 on either side of an NFL game) then most people are happy.
However, Gambet DC and other Intralot-run books fail that hygiene factor test. But it doesn’t mean that going to -105 each side will suddenly double your market share.
In fact, that often attracts the shaper (unprofitable) customers while many of the recreational players don’t even notice.
Instead, odds boosts have proven to be a much more effective way of using price to attract and keep customers. These boosts are more akin to a supermarket reduction with players feeling they are getting a bargain.
ALTOONA, Iowa, Jan. 1, 2021 /PRNewswire/ --
WHAT: William Hill US, America's leading sports bookoperator, today launched its enhanced William Hill Sports Book App and website inIowa. Available for registrationand use from anywhere in the Hawkeye State, the William Hill mobileapp (and companion website version) offers a seamless bettingexperience that makes it easy and quick to find your favoritemarkets, and to make and track one's bets.
Built on William Hill's proprietary platform, the sports bettingapp offers sports fans a broad and deep array of markets and bettypes, including live InPlay wagering for their favorite teams, allat a tap of a finger. The app also includes a quick and secureregistration process and a wide variety of options to deposit andwithdraw funds, including via approved debit cards, online banking,eCheck, Paypal, PayNearMe (for deposits only) throughout the state,cash at our retail Sports Books, and with the William Hill PrepaidPlay+ card.
William Hill operates Sports Books at six casinos throughoutIowa: Harrah's Council Bluffs, Horseshoe Council Bluffs, IsleCasino Hotel Bettendorf, Isle Casino Hotel Waterloo, Lakeside Hotel& Casino, and Prairie Meadows Racetrack & Casino. WilliamHill launched the state's first Sports Book App in August of2019.
William Hill now offers mobile sports betting apps in eight U.S.jurisdictions (Colorado,Illinois, Indiana, Iowa, Nevada,New Jersey, West Virginia, and Washington, D.C.) since launching its firstmobile offering in 2012, and powers the trading services for theRhode Island Lottery mobile app.
WHEN: NOW available for access in Iowa. William Hill is offeringa risk-free sports bet up to $500 for new customers who make adeposit.
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WHERE: The William Hill Sports Book App inIowa is available for download onany Apple or Android device fromanywhere in the state or by visiting William Hill'sIowa website.
INTV: Send all media requests for interviews or demos toMichael Grodsky, William Hill US,mgrodsky@williamhill.us
About William Hill US
William Hill US, part of London Stock Exchange listed WilliamHill PLC, is America's #1 Sports Book operator. Established in2012, the company has expanded from its birthplace of Nevada to operate in more than 160 locationsacross 14 states, and now takes one in every four sports betsplaced in the country. William Hill US currently has operations inThe Bahamas, Colorado, Florida, Illinois, Indiana, Iowa, Michigan, Mississippi, Nevada, NewJersey, Pennsylvania,Rhode Island, Washington D.C., and West Virginia. The company is also thelicensed sports betting provider for numerous casinos inMississippi and New Mexico and is the exclusive risk managerfor the Delaware and Rhode Island sports lotteries. Product andtechnology are core to William Hill's growth strategy in the US,and it now offers industry-leading betting apps in Colorado, WashingtonD.C., Illinois,Indiana, Iowa, Nevada,New Jersey and West Virginia. Continuing the innovativespirit of its founder William Hill, the company opened a sportsbook in the world-famous Capital One Arena in 2020, becoming thefirst operator to offer sports wagering inside a US professionalsports complex. For more information, visit William HillUS.
Will Hill App
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SOURCE William Hill US